Comments on: Communicating authentically

By: Jon Cronin » Most Popular Posts

Jon Cronin » Most Popular Posts — Wed, 30 Jun 2010 01:49:56 +0000

[...] 4. Communicating Authentically [...]

By: Jon Cronin » Authenticity is..

Jon Cronin » Authenticity is.. — Thu, 27 May 2010 19:52:48 +0000

[...] thoughts on Conversational Authenticity and Authentic Communications « What motivates us? blog comments powered by Disqus var disqus_url = [...]

By: Jon Cronin

Jon Cronin — Tue, 18 May 2010 19:40:10 +0000

thanks for the support Natacha!

By: Jon Cronin

Jon Cronin — Tue, 18 May 2010 19:39:36 +0000

I agree Shelly,
I have seen many brands that are rapidly re-structuring their organizations to deal with the “always-on” aspect of listening and responding to people. So that is a good thing! My only concern is that in this process that we don't lose sight of what people really want and how they communicate in this current social digital communications world. Even more important is that legal hurdles don't get in the way of genuine conversations. (this is a huge issue for regulated industries as you may know) – People can tell when they are being spoken to from a script and they tend to deal with it, but in the end feel like the person on the other end really wasn't connecting to them and may cause them to run to another company that does relate to them on a personal level. You don't need to ensure a predictable outcome to feel legally secure. Brands need to let go the illusion of control and express themselves authentically and allow the person on the other side to react the way they are going to react and then figure out a solution that is mutually beneficial. When you try and control the situation, you come across as less authentic and less TRUSTworthy.

By: natachaaubierhatch

natachaaubierhatch — Tue, 18 May 2010 08:43:46 +0000

love every single one of your thoughts. You are dead on.
Great job Jon!

By: ShellyKramer

ShellyKramer — Tue, 18 May 2010 02:51:34 +0000

Great points, Jon.

It's about listening, asking questions - CARING WHAT THE ANSWERS ARE and allowing people to not only be heard, but to have an impact in the process.

And items 5-10 are the ones that are the biggest challenges to brands. All of those things go against the way things have always been done, so they are approached with great skepticism.

However, the ones who are able to make this leap, to understand how much things have changed, and move forward in a genuine manner will be the ones who are, ultimately, the most successful.

At least that's what I think!

Thanks for the read .... most enjoyed!!

By: Jon Cronin

Jon Cronin — Tue, 18 May 2010 01:49:07 +0000

thanks Steve!

By: Steve Quigley

Steve Quigley — Mon, 17 May 2010 23:42:25 +0000

Nicely done Jon.